Taylor Swift has been accused of “ripping off” a Spike Jonze-directed Kenzo advert with her new video for ‘Delicate’.
Swift’s clip was released earlier today (March 12), while Jonze’s Margaret Qualley-starring ad for the Kenzo World fragrance first aired in 2016.
Users on social media have pointed out alleged similarities between the two clips, with both Swift and Qualley appearing in a crowd of people, before making similar “silly” facial gestures and eventually bursting into dance routines.
“Taylor Swift’s ‘Delicate’ video is weirdly similar to the Spike Jonze KENZO World commercial,” one Twitter user wrote, with another adding: “The new @taylorswift13 Delicate music video is such an insanely blatant copy/rip-off of the Spike Jonze Kenzo World commercial. The setting, colour palette, choreography, everything.”
taylor swift's "delicate" video is a poor man's version of spike jonze's ad for Kenzo, this bop deserved more pic.twitter.com/39Ub99bKqc
— xtina.jpg (@wtfcylon) March 12, 2018
✔ lonely/contemplative look off-cam
✔ silly wink faces pic.twitter.com/dS2rR3qGop
— kenny wassus (@kgw) March 12, 2018
The new @taylorswift13 Delicate music video is such an insanely blatant copy/rip-off of the Spike Jonze Kenzo World commercial. The setting, colour palette, choreography, everything.
— Gina (@Gina_and_tonic) March 12, 2018
Taylor Swift's "Delicate" video is weirdly similar to the Spike Jonze KENZO World commercial ?
— Candace Lowry (@TheCandaceLowry) March 12, 2018
What came first, the Kenzo ad or Taylor Swift's Delicate music video?ANSWER: the Kenzo ad. ARE THERE NO ORIGINAL IDEAS ANYMORE? lmk.
— molly crabtree (@MollyCrabtreee) March 12, 2018
See both Swift’s video and the Kenzo ad below.
NME has approached Taylor Swift’s press representative for a response.
‘Delicate’ is taken from last year’s ‘Reputation’ album. In a four-star review of Swift’s latest record, NME said: “While ‘Reputation’ packs heavy artillery that was almost entirely absent from ‘1989’, it’s actually a helluva ride.”
Speaking over a pre-recorded message delivered at the iHeartRadio Awards, Swift said: “Hey, guys, I just wanted to say thank you so much for this award… But in my absence and to show my gratitude, I really wanted to show you my brand-new video for my new single, ‘Delicate’.”