Taylor Swift has launched a countdown clock on her website and Instagram story, prompting rumours that new music from the pop megastar could be imminent.
According to the countdown, and dates newly posted to her Twitter and Instagram bios, something will be happening on Friday, April 26.
The countdown comes amid plenty of rumours of new music from the singer. She sparked speculation about the theme of her next album when she wore a pair of heels with a butterfly motif to the iHeart Radio Awards in March.
A number of eagle-eyed Swift fans have pointed out a quote by the singer in an Elle article last month in which she shared ’30 life lessons’ to mark her 30th birthday.
“I make countdowns for things I’m excited about,” she said. “When I’ve gone through dark, low times, I’ve always found a tiny bit of relief and hope in getting a countdown app (they’re free) and adding things I’m looking forward to.
“Even if they’re not big holidays or anything, it’s good to look toward the future. Sometimes we can get overwhelmed in the now, and it’s good to get some perspective that life will always go on, to better things.”
More notable still, is that this was life lesson number 26, the same day in April she’s counting down to now.
Last week, meanwhile Swift continued a new trend of political activism by donating $130,000 to an LGBTQ advocacy group in Tennessee, continuing a fight against “fear-based extremism”.
Having broken her political silence last year to endorse two Democrat candidates in US midterm elections, the singer-songwriter has now donated a large sum to the Tennessee Equality Project (TEP) – an organisation that brings together 150 religious leaders to fight bills in the General Assembly that TEP says target LGBTQ individuals.