Taylor Swift has been named Twitter’s ‘most influential’ user of 2018, despite having tweeted just 13 times across the year.
Brandwatch, a social media analysis company, released their annual list of Twitter’s top influencers earlier today (November 28). The ‘Look What You Made Me Do’ pop star came out on top on the women’s list, receiving an ‘influencer score’ of 98 out of 100.
Former rival Katy Perry landed at second place with 96 points – ahead of Kim Kardashian West, Demi Lovato, and Ellen Degeneres.
The final scores are said to be based on the genuine engagement created by the individual accounts – along with other Twitter metrics.
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With the likes of Swift – who last tweeted in June – and Bieber rarely posting on the social media site, these global stars are “able to generate a huge amount of engagement”, according to Brandwatch data journalist Gemma Joyce.
Last month, Swift ended political silence to back Democrats in US midterm elections – though she chose Instagram over Twitter as a platform to urge her fans to vote.
Check out the lists below.
Top 5 most influential women on Twitter in 2018
3.Kim Kardashian West
Top 5 most influential men on Twitter in 2018
Meanwhile, Katy Perry edged out Taylor Swift and was named the highest-paid woman in music earlier this month. Forbes estimated that Perry earned $83 million (£64.9 million) between June 2017 and June 2018, while Swift took home $80 million (£62.3 million).
In other news, Swift recently signed a huge new contract with Universal Music Group, which also secures money for other musicians.