Taylor Swift ends ‘Reputation’ era by shutting down ‘The Swift Life’ app

What's next for Swifties?

Taylor Swift has announced that her app ‘The Swift Life’ is set to close down next month.

The social media app was unveiled back in 2017 to launch her acclaimed album ‘Reputation‘ – offering fans the opportunity to interact with one another while getting updates from the singer. It also allowed users to purchase of stickers — or ‘Taymojis’ — and access to exclusive videos, photos and tickets.

Now, it has been revealed that as of February 1, 2019, The Swift Life will no longer be available for download, before it is shut down completely.



“As the ‘Reputation’ era comes to an end, our time on The Swift Life will be ending too,” a statement reads. “Current fans have until this date to utilize the virtual currency they’ve accumulated. Effective immediately, no new in-app purchase will be permitted.

“We would like to thank all the dedicated fans who downloaded The Swift Life, engaged with this amazing community and created gorgeous pieces of content for others to enjoy.”


To bring the era to an end, Swift also launched a film of her ‘Reputation’ world tour on Netflix over the festive period.

Meanwhile, last month saw critics voice concern after the singer used facial recognition software during one of her shows last year in an attempt to combat stalkers who have sent her death threats.


This came after the pop star’s history of suffering from number of stalkers, with one arrested outside her home earlier this year and another sentenced to 10 years probation. A third, who reportedly entered her apartment building in New York City, was deemed psychologically unfit to stand trial.