Taylor Swift has revealed the title for her next album is hidden in the video for her comeback single, ‘ME!’.
During a new interview on the Zach Sang Show, Swift confirmed that fans could find the name of her next album, currently dubbed ‘TS7’, within the Dave Meyers-directed clip. “A few people have gotten it,” she added. “I haven’t told them yet.”
The musician went on to explain that hiding clues in videos and social media posts made releasing music more fun. “It’s such an awesome thing to get to make music and have it come out, but I also really want it to be an event, where music comes out and you watch the video and then you talk about it with your friends, and it makes you think a little bit more about, ‘Oh, what’s hidden in this video?’,” she said.
“That’s really fun for me to do because the fans have been so clever and so eagle-eyed when they watch a video before, so it made me want to put more clues in the video.”
Asked what story the upcoming album will tell, Swift replied: “It’s a pretty big story. There’s a lot to say, there’s a lot that is said. It goes pretty in-depth in lyrics that I’m really proud of. A lot of the time I’ll pick a first single cos I like the feeling that it conveys, knowing that there’s a lot more on the album that’s very different from that first single, which is something that I think the fans have picked up on at this point.”
You can listen to the full interview above now.
Earlier this year, Swift wrote an essay in which she discussed why music fans don’t want pop music to be “generic”. “I think, these days, people are reaching out for connection and comfort in the music they listen to,” she wrote for Elle.
“We like being confided in and hearing someone say ‘this is what I went through’ as proof to us that we can get through our own struggles.”