Readers of a national newspaper express their displeasure over the image used for the 'Love Is The Key' campaign, which features a man kneeling in front of a woman...

THE CHARLATANS have withdrawn the advertising for their current single ‘LOVE IS THE KEY’ after complaints from readers of a national newspaper, NME.COM can reveal.

The image, as shown here, depicts a man kneeling in front of a woman. The image has been used on the front cover of the single, as well as posters and in newspapers.

However, a spokesperson for the national watchdog, the Advertising Standards Authority (ASA) told NME.COM that they received two complaints following an advertisment placed in The Mirror newspaper.

She revealed that the ASA are currently investigating the complaints, and a resolution will be made by the ASA Council within the next two weeks.

However, a spokesperson for the Charlatans said that the poster campaign has been withdrawn.

Jason Iley, Marketing Director of the Charlatans‘ record company, Universal-Island said in a statement: “We can’t believe, in this day and age, that people should be offended by this picture. There is no nudity and, if people look closely, they will see the man’s image is actually projected onto the woman’s body.”

The single was the first to be lifted from the band’s current album, ‘Wonderland’, which was released yesterday (September 10).