The Pogues have launched their own brand of Irish whiskey.
Working in collaboration with West Cork Distillers, the succinctly named ‘The Pogues Irish Whiskey’ is priced at £30 a bottle.
According to Bar Magazine, the whiskey “is smooth, with malty notes to the fore and slight warm spice plus dark chocolate on the finish. It has an aroma of malt, cracked nuts, almond and a slight sweetness”.
John O’Connell, co-founder of West Cork Distillers, said: “We wanted to create an Irish whiskey with global appeal, which isn’t without its challenges”.
“The Pogues offer a perfect partnership as they share many of the same values as our company such as an independent spirit, a slightly unorthodox approach and a commitment to quality, as well as success on the international stage”.
At the UK launch on Friday (24 July), the whiskey was served with names inspired by The Pogues’ hits, including ‘Fairytale of New York’ and ‘Misty Morning Albert Bridge’.
“The Misty Morning combines the whiskey with ginger ale over ice with a slice of lemon, while The Fairytale mixes it with soda water, sugar and lemon juice over ice with a slice of lemon. The Irish Rover combines the whiskey with sweet red vermouth, Angostura Bitters and a slice of lemon,” the report added.
The Pogues released their last studio album ‘Pogue Mahone’ in 1996. Guitarist Philip Chevron died in 2013 of oesophageal cancer.