NME.COM can now bring you an exclusive look at the bizarre new Prodigy video – which features the band playing live to an audience of cows.
Made by Traktor, the production company behind Fatboy Slim’s ‘Ya Mama’ and Basement Jaxx’s ‘Where’s Your Head At?’, the video is a departure from the controversial sex and drugs of ‘Smack My Bitch Up’,Prodigy’s last single in 1997, which was banned by most TV stations.
Speaking exclusively to NME.COM, Prodigy’s Liam Howlett explained that the video (for new single ‘Baby’s Got A Temper’) had come to him “in a dream”, adding: “We built a funfair in the grounds of this power station (in Prague, where the video was shot) and we had an arena of cows and three guys go to work as the band and play to these cows, who generate milk. No-one’s allowed in this arena with the cows, the cows are milked and the milk’s passed out through a gap to the people.”
In exchange, the people in the video hand over money and jewellery. “’Cos the milk is like their fucking buzz, y’know, it’s like a drug reference I guess,” said Howlett. “This one will be memorable. This is a good video.”
The single is released on July 1. The video will only be shown on TV after 9pm.
You can also see the video on NME.COM from Monday, June 10.