The Prodigy projected the artwork for their new album ‘The Day Is My Enemy’ on a series of London landmarks last night (April 2).
The artwork, featuring an illustration of a fox, was initially projected onto the side of Battersea Power Station at 8:30pm. At 10pm, it was displayed on the side of Shoreditch High Street underground station, before the album sleeve was then projected onto The Houses Of Parliament shortly before midnight.
The band posted images of the projections on their Instagram account. Of the Houses Of Parliament projection, the band wrote: “Residents and representatives of London town,” adding the hashtag “Fuckeemandtheirlaw”, which is the chorus of their song ‘Their Law’ from 1994’s album ‘Music For The Jilted Generation’.
‘The Day Is My Enemy’ is set to be the band’s sixth No 1 album when The Official Charts Company reveals the charts on Sunday. When the midweek charts were announced on Wednesday, The Prodigy were outselling nearest rival James Bay by two to one.
An animated version of the fox from the artwork and projections features prominently in the video for the title track of the album, which was released as a single in January. NME’s review of the album by Phil Hebblethwaite can be read here.
The Prodigy are joint headliners of Isle Of Wight Festival on June 12 alongside The Black Keys. They also tour in May.
The Prodigy will play:
Newcastle O2 Academy (May 4)
Bridlington Spa (5)
Birmingham O2 Academy (7)
Cardiff Arena (8)
Blackpool Empress Ballroom (9)
Reading Rivermead (11)
Brighton Centre (12)
Bournemouth BIC (14)
London Alexandra Palace (15-16)