While the world eagerly awaits the next The Prodigy album, it turns out the band are keeping themselves busy sponsoring a kids football team in Hampshire.
The Eastleigh Reds Under-13s’ aqua blue home shirts for the 2012/13 season feature The Prodigy’s name and ant logo.
The sponsorship deal was struck when Prodigy man Liam Howlett heard that the team train to the sound of the Essex ravers’ track ‘Warrior’s Dance’.
Team coach Chris Chapman tells NME: “I’m blown away that Liam was up for it. The team were stoked and immediately started asking if The Prodigy could come to see them! It’s a good match though because the lads are a bunch of football prodigies!”
It’s not the first time music has delved into the world of grassroots footy. The Stone Roses frontman Ian Brown lent support to his local side Chiswick Homefields FC back in 2005, and rapper Snoop Dogg has his own youth American football league.
The Prodigy’s sixth album, provisionally titled ‘How to Steal A Jet Fighter’, is set for release in 2013.