White Stripe reunites with fizzy drink for 'Quantum Of Solace'
Coca Cola is using The Raconteurs and White Stripes man Jack White‘s James Bond theme for a new global advertising campaign.
White has collaborated with Alicia Keys on the ‘Quantum Of Solace’ song ‘Another Way To Die’, which is an homage to the Bond movie franchise’s highly-stylised pre-credit sequences.
The new advert is currently being hosted at Guardian.co.uk.
The song is set be used in a global Coca Cola TV advert, with
Coke Zero rebranded as Zero Zero 7 to reflect Bond‘s 007 code name as part of the campaign.
It is the second time Jack White’s music has appeared in a Coca Cola advert.
The singer wrote a song for a one-off Coke advert in 2006, which you can view a YouTube clip of below.