The Rifles launch their own beer

The General has been made with the Signature Brew ale company

The Rifles have launched their own beer, named The General.

Made in conjunction with Signature Brew, the beer apparently “comprises a combination of Maris Otter Pale malt and fine wheat malt”. Of the beer, Sam McGregor, Director at Signature Brew says:

As massive fans of their music, we were excited to work with The Rifles, and I’m extremely pleased with the end product. The band got really involved in the process, which is represented in the quality of the beer and the brilliant label artwork they produced.

The Rifles are currently on tour in the UK in support of their album ‘Freedom Run’.


The news comes after Elbow crafted their own brand of beer, named after their current album ‘Build A Rocket Boys!’

The Manchester indie heroes, who describe themselves as “proud supporters of traditional British real ale”, teamed up with local family brewers Robinsons Of Stockport to create a beer brewed to their own specifications.

According to, they settled on what they describe as a “golden ale with a rich rounded body, smooth bitterness, subtle tang of malt and fruity aroma”. Elbow‘s ale is a golden premium session bitter at 4.0% ABV, available in cask only.

The ‘Build A Rocket Boys!’ beer recently got its official launch at this year’s Manchester Food And Drink Festival.