Rolling Stones guitarist turns fashion model

Keith Richards stars in Louis Vuitton ad campaign

Rolling Stones guitarist Keith Richards is the star of the new Louis Vuitton ad campaign.

The 64-year-old is pictures in the ad with his guitar in a hotel room, next to a cup of tea sitting on a Louis Vuitton suitcase.

In traditional rock ‘n roll hotel style, a skull-print scarf is thrown over a nearby lampshade.

The campaign was shot by legendary photographer Annie Leibovitz, and Richards will donate his fee to Al Gore’s Climate Project which is also supported by Louis Vuitton.

–By our New York staff.

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