Spice Girls musical being planned by Simon Fuller and ‘Mamma Mia!’ producer

Musical is going to be more than a tribute show, claims Judy Craymer

A musical about The Spice Girls is being planned by the band’s manager Simon Fuller and Mamma Mia! producer Judy Craymer.

Tentatively titled Viva Forever, the musical is likely start in London‘s West End. Fuller first approached Craymer about it in 2008, and Geri Halliwell has also met the producer to discuss ideas for the musical.

Speaking about what form it might take, Craymer told the Daily Variety that it “is not a tribute show”.


Craymer added: “It’ll be a mix of fact and fiction, a story of women and friendship. The Spice Girls create a lot of excitement, and the show will tap into the essence of them.”

Fuller hailed Craymer a “star”, before saying he wants to “create something really special for this next decade”.