The View unveil disturbing video for new single ‘How Long’ – watch

Both the single and album 'Cheeky For A Reason' come out on July 9

The View have unveiled the video for the first single to be taken from their forthcoming album, ‘Cheeky For A Reason’.

The single, entitled ‘How Long’ will be released on the same day as the Dundee band’s fourth studio album, July 9. Scroll down to watch the slightly NSFW and somewhat disturbing video to the track, which is coming out as a digital download.

‘Cheeky For A Reason’ was recorded at Liverpool’s Motor Museum Studios with Arctic Monkeys producer Mike Crossey. As well as ‘How Long’, the new record will also contain songs titled ‘AB (We Need Treatment)’, ‘Bunker’, ‘The Clock’, ‘Anfield Row’ and ‘Hole In The Bed’.


The Scottish band are currently touring the UK and play York’s Duchess tonight (14). See below for the band’s full dates.

The View play:

York The Duchess (June 14)
Sheffield Leadmill (16)
O2 Academy Liverpool (17)
Nottingham Rescue Rooms (18)
Cardiff University (19)
Bristol Fleece (20)
Northampton Roadmender (22)
O2 Academy Oxford 2 (23)
Brighton Concorde 2 (24)
Portsmouth Wedgewood Rooms (25)
London KOKO (26)
Cambridge Junction (28)
Wolverhampton Wulfrun Hall (29)
Cleethorpes Pleasure Island (July 7)
Doncaster Dome (8)
Manchester HMV Ritz ( 9)
Newcastle O2 Academy 2 (10)
O2 Academy Glasgow (12)

To check the availability of The View tickets and get all the latest listings, go to NME.COM/TICKETS now, or call 0871 230 1094.

The band recently stopped by the NME office to play an acoustic version of ‘Bunker’ for a tiny, invite-only group of fans. You can watch the video of the band perform the track by scrolling to the bottom of the page and clicking.