The Weeknd has unveiled a new video for the recently released track ‘Often’.
The song was originally revealed in June by the singer– real name Abel Tesfaye – but now has an accompanying video. Click above to watch.
The video follows last month’s release of the Tesfaye’s second new track of the year ‘King Of The Fall’. The two tracks are the first new music released by The Weeknd since last year’s ‘Kiss Land’ album.
Last year, Tesfaye teamed up with US brand ONE Condoms to produce a range of official The Weeknd contraceptives featuring tour logos and artwork from his album. They were distributed at various venues on his autumn tour.
ONE’s CEO Davin Wedel said in a press release, “With performances known for sexy mood and vibe, The Weeknd embodies the hip, edgy, artistic character of our customers. His music evokes a passion and intimacy that perfectly complement the sensuality of ONE products.”