The guitarist, who is also a member of The Raconteurs and The Dead Weather, recently launched the service to offer exclusive content including videos and music of bands he is involved in, as well as sending physical releases to those who have signed up.
The service costs $20 (£12) per month for premium membership.
Speaking of the new service, which will also offer ticket presale for the bands’ shows, he told BBC Newsbeat: “They [subscribers] will get vaulted footage from the past that no one has seen or ever posted on YouTube before.
“The White Stripes alone have incredible amounts of footage and recordings of shows from the last decade.”
White added that he may even pay a visit to some subscribers to drop off vinyl releases – to take a stand against the popularity of digital downloading.
“Some members are getting into shows before anyone else now just by lottery,” he said. “Some might get rare records randomly sent to them via mail order (or handed to them by me even!). Some are getting records that they will resell on eBay if they want to.”
Meanwhile, The White Stripes are set to release a documentary, ‘Under Great White Northern Lights’, featuring footage of the band’s 2007 tour of Canada, later this year.