Exclusive – White Stripes singer confirms Coke ad

Jack White to pen tune for the soft drink

White Stripes singer Jack White has finally confirmed he’s done a coke ad – and said he’s done it to get a message of love out to the world.

Jack had been approached earlier in the year to do the advert but officials were unable to deny or confirm if it was taking place at the time.

Speaking backstage in Paris on their European tour the singer confirmed that he has recorded a brand new, currently untitled track for the advert.

He told NME.COM: “I’ve been offered the opportunity to write a song in a way which interests me as a songwriter. I certainly wouldn’t want a song that I’d already written to be used on a commercial. That seems strange.

“But to be asked to write something particular along one theme of love in a worldwide form that I’m not really used to appealed to me. I’ve written a song and I wrote it really quickly and it’s an interesting commercial that’s been made. I was inspired by the commercial.”

The broadcast date for the advert is yet to be confirmed.

White Stripes start their UK tour next Saturday (November 5) at the London Carling Hammersmith Apollo.

For more on the White Stripes check next week’s NME, out nationwide on November 9.