THEY WANT THEIR MTV!

The likes of The White Stripes and The Strokes will still feature on the channel after a huge row is resolved....

The indie labels and MTV in Europe have reached a last minute deal meaning the likes of White Stripes and THE STROKES will still be played on the station.

As previously reported, a collective comprising hundreds of indie labels across Europe were upset at what they claimed were MTV’s attempts to cut back by over 50% on the royalties they receive each time a video is played on the station.

Things came to a dramatic head last week when it appeared no progress would be made and negotiations had stalled.

In a press conference (March 24) the labels said if no agreement could be reached by March 31 videos from indie labels may be pulled from the station altogether.

However, a deal has been struck, meaning the videos will continue to be shown. Specific details of the deal remain confidential.

Fran Nevrkla, Chairman and CEO of VPL, who were working for the indie labels, said: ‘I am delighted that VPL has been able to facilitate a new collective agreement with MTV on behalf of the independent record companies, thus confirming a mutually successful partnership which goes back to MTV’s launch in Europe.

“I am very grateful to the independent sector for demonstrating their passion for music, loyalty to their artists as well as their fundamental belief in the value of music and the crucial importance of copyright which is the very lifeblood of the music industry.”

Brent Hansen, President & Chief Executive, MTV Networks Europe added: “MTV Networks Europe is and always has been the home of independent music and artists. By signing this deal we are making a firm statement of our unwavering commitment to indie artists and labels, and affirming their value and importance to us and our business.”