Indie record label bosses threaten to withdraw promos from the likes of The White Stripes from the channel...

Independent record labels today (March 24) hit out at MTV, saying videos from some of their biggest acts won’t be played on the station unless negotiations are reached.

In a press conference held this morning, record company bosses blasted the music channel and said videos from the likes of The Strokes could start disappearing from the channel as early as next week.

White Stripes, The Strokes and Travis are among the acts that could be excluded from MTV unless the broadcasters can reach an agreement with the indie record labels over video royalty rights.

MTV recently announced a new system of royalties rates, but campaigners say this new system would effectively cut royalties by more than half over the next five years.

Catherine Bell, Chrysalis Music Group’s general manager of business affairs, told the press conference: “MTV would not exist without music and yet it doesn’t recognise the very people that create it. They are undermining British and European creativity by not giving fair recompense for artists’ writing.”

A number of labels have already sent “take down notices” to MTV, banning the channel from playing their videos once their current contract runs out on March 31.

White Stripes ‘ label, Beggars Group, is among 300 independent labels to sign an open letter to Brent Hansen the chief executive of MTV Networks Europe, saying “If MTV loves music and artists, this is not the way to treat them”.

This afternoon the station hit back. In an open letter to the labels, Hansen said they were willing to negotiate.

He said: “In the interests of supporting the issues that the indies have raised and in a genuine effort to reach a resolution we have decided to return to the negotiating table… This is not just about the money – our invaluable relationships with the independent music community dictates that this is the right course. Our goal, as always, is to ensure that all good music, including independent artists and repertoire, retain their unique position on our network.”