The Who announce plans to launch limited edition champagne

Veteran mod rockers are due to headline Isle Of Wight Festival next month

The Who‘s frontman Roger Daltrey has announced plans to launch a limited edition champagne to mark the band’s 50th anniversary.

The bubbly entitled ‘Champagne Cuvée Roger Daltrey’, will be available to buy from next month for £95. A percentage of the proceeds will go to Teen Cancer America, which was founded by the band.

“I am very excited to have this opportunity to express my passion for champagne through this limited edition cuvée. I hope you enjoy it as much as I do,” Daltrey said.

The Champagne, is produced by Charles Orban Champagne, a family vineyard in the village of Troissy, situated on the left bank of the Marne. Produced from a blend of three grape varieties, Chardonnay, Pinot Noir and Pinot Meunier, this cuvée has a creamy texture with fine, lively bubbles.


A limited-edition ice bucket, made by L’Orfèvrerie d’Anjou, will also be made available. Like the bottle itself, the buckets are moulded and decorated with The Who bullseye as well as Roger Daltrey’s signature. The champagne ice bucket is available in ten colours in a limited edition, each of which is numbered and priced at £650.

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Meanwhile, The Who are due to headline this year’s Isle Of Wight Festival.

The band will make their only UK festival appearance at this year’s event, which will also be headlined by Queen with Adam Lambert plus a joint slot from Stereophonics and Faithless.
Iggy Pop, Adam Ant and The Damned will also be at the festival alongside Buzzcocks, The Godfathers and The Sex Pissed Dolls in what will be a celebration of punk’s 40th birthday.

Isle of Wight Festival takes place at Seaclose Park in Newport between June 9-12.