Ticketmaster has launched a new fan-to-fan ticket exchange after closing its secondary ticketing platforms.
The company formerly operated GetMeIn And Seatwave, where tickets could be sold at inflated prices. GetMeIn was officially closed yesterday (December 7), while Seatwave shut down a few weeks previously.
The new ticket exchange will allow fans to buy and sell tickets for face value plus fees or less. The site explains that once sold, tickets will be reissued to the buyer and are verified by Ticketmaster.
In a statement issued in August, Ticketmaster UK MD Andrew Parsons said: “Our number one priority is to get tickets into the hands of fans so that they can go to the events they love. We know that fans are tired of seeing tickets being snapped up just to find them being resold for a profit on secondary websites, so we have taken action.
“Closing down our secondary sites and creating a ticket exchange on Ticketmaster has always been our long-term plan. We’re excited to launch our redesigned website which will make buying and selling tickets fast and simple, with all tickets in the same place.”
In recent months, increasing numbers of artists have begun to ban tickets bought through secondary ticketing sites at their shows. In January, the government passed new legislation that banned touts from using bots to buy tickets in bulk.
While ticket touting itself is still not illegal, it is now a criminal offence to use automated technology to purchase large amounts of tickets to then be sold on at inflated prices.
Last year, a study found that the majority of the UK believe that secondary ticketing websites were a “rip off”, with music fans paying hugely inflated prices for tickets to in-demand gigs. The survey, commissioned by anti-touting initiative FanFair Alliance and supported by See Tickets and The Ticket Factory, found that 80% of the British public believed that they were being extortionately charged by secondary ticketing websites such as ViaGoGo and GetMeIn.