Nine Inch Nails musician discusses the new music streaming service
Nine Inch Nails frontman Trent Reznor has revealed Apple Music‘s intentions following the launch of the new streaming service on Tuesday (June 30).
Reznor served as Chief Creative Officer for Beats prior to its acquisition by tech giant Apple. The musician has since occupied a similar role at Apple Music, helping design the platform and its new Beats 1 radio station.
Speaking to Rolling Stone ahead of its release, Reznor said he continued his involvement with the company after the Apple merger because “anything that makes music more important to people is worth it”.
He continued: “People aren’t going to suddenly want to buy CDs again and feel good about overpaying for them. That’s a fact. Most of my peers have swallowed the bitter pill that I have swallowed, which is that you don’t make a lot of money selling music these days.
“I think having access to all the music in the world is great, but it then starts to place a burden on what the experience is like navigating through, now that you have access to everything. I think that naturally places the burden on having an experience be great.”
Adding: “I want that feeling of walking into an independent record shop, if there are still any that exist, like Amoeba [Records], and being delighted by the choices and the way music is presented to you with love and care. It’s exciting. And you leave with stuff you wouldn’t have dreamed you wanted and you’re excited to listen and share it and experience it.”
The features of Apple Music include on-demand streaming, social networking that allows artists to connect with their fans and 24/7 radio station Beats 1.
Zane Lowe launched Beats 1by playing the song ‘City’ by Manchester band Spring King.
Speaking about the track during his new show, Lowe said that he and his team had spent a lot of time debating what to play first but decided to go with the new band as they are “building” momentum in the same way he and the team are.
“We spent three months building this radio station and now we can build no more,” Lowe said. “This band put this EP out a few months ago… it’s not about fanfare, fireworks and hangover the next day, it’s about quality and consistency… from now on, we’re always on.”
After Spring King, Lowe went on to play Beck’s new single ‘Dreams’, ‘Shutdown’ by Skepta and ‘Gosh’ by Jamie xx.