The nominations lack innovation, artists say
The inaugural awards will take place next month (November) and will be live streamed around the world on the video sharing site.
Flying Lotus accused the awards of failing to promote innovation in music, instead just highlighting big acts.
“Seems like the YouTube music awards are pretty much the same as the VMAs. I don’t really see the point,” the rapper and producer wrote on Twitter. “If it’s all about hits sure I get it but let’s be fair. YouTube award nominations clearly don’t care about cutting edge/innovation. They had an opportunity to shine a light on all the artists that they helped to gain notoriety just to shit on them for uber famous acts. No disrespect to the nominees yadda yadda”
Tyler, The Creator meanwhile, who is set to perform at the awards, tweeted: “YouTube Awards could’ve fucking had nominations on cool creative videos shit but noooo again it’s the most teeny bopper pop shit. You are butt.” He added: “Why not give awards to just directors. These fucking weak ass artists don’t come up with these shots or sit in colouring. Fuck them they suck.”
The first ever YouTube Awards will take place on November 3 at Pier 36 in New York. Jason Schwartzman, known for roles in Rushmore and The Darjeeling Limited, will host while Where The Wild Things Are director Spike Jonze will act as creative director for the show. The 90-minute ceremony will see six awards handed out as well as the live performances with all winners voted for by YouTube users.
YouTube awards 2013 nominations:
Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.
Epic Rap Battles Of History – ‘Barack Obama vs Mitt Romney’
Demi Lovato – ‘Heart Attack’
Girls’ Generation - ‘I Got A Boy’
Justin Bieber (feat. Nicki Minaj) – ‘Beauty And A Beat’
Lady Gaga - ‘Applause’
Macklemore & Ryan Lewis (feat. Mary Lambert) – ‘Same Love’
Miley Cyrus – ‘We Can’t Stop’
One Direction – ‘Best Song Ever’
PSY – ‘Gentleman’
Selena Gomez – ‘Come & Get It’
Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed to artists.
Epic Rap Battles
Macklemore & Ryan Lewis
Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity.
Boyce Avenue (feat. Fifth Harmony) - ‘Mirrors’
Jayesslee - ‘Gangnam Style’
Lindsey Stirling and Pentatonix - ‘Radioactive’
ThePianoGuys - ‘Titanium / Pavane’
Walk Off the Earth (feat. KRNFX) – ‘I Knew You Were Trouble’
YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos.
Rihanna – ‘Diamonds’
Psy – ‘Gangnam Style’
Baauer – ‘Harlem Shake’
Taylor Swift – ‘I Knew You Were Trouble’
Macklemore – ‘Thrift Shop’
YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.
Macklemore & Ryan Lewis
Innovation of the Year: Most creative and innovative music videos on YouTube.
Anamanaguchi - ‘ENDLESS FANTASY’
Atoms For Peace - ‘Ingenue’
Bat For Lashes - ‘Lilies’
DeStorm - ‘See Me Standing’
Toro Y Moi – ‘Say That’