U2’s Bono apologises for album giveaway, admitting to a ‘drop of megalomania’

Group also release video for 'The Miracle (Of Joey Ramone)'

U2 frontman Bono has admitted to a “drop of megalomania, touch of generosity, dash of self-promotion” in their recent stunt in which new album ‘Songs Of Innocence’ was ‘gifted’ to iTunes’ worldwide customer base.

Speaking in a Facebook Q&A session, which Facebook users can see below, Bono answered a submitted question that read: “Can you please never release an album on iTunes that automatically downloads to peoples playlists ever again? It’s really rude.”

Bono said: “Oops. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves. Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years mightn’t be heard. There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.”

Last week it was reported that just five per cent of iTunes subscribers – 26 million people – downloaded the album Apple placed on their customers’ devices on September 9. Although the figure is a small percentage of iTunes’ 500 million customers, it would still make ‘Songs Of Innocence’ rank in the Top 40 best-selling albums of all-time, in joint 32nd place alongside Britney Spears‘ 1999 album ‘…Baby One More Time’. The best-selling album ever is Michael Jackson’s ‘Thriller’, which has sold an estimated 60 million copies since its release in 1982. Apple vice-President Eddy Cue told Billboard: “To help put this into perspective, prior to this, 14 million customers had purchased U2 music since the iTunes store opened in 2003.”

The video for opening track ‘The Miracle (Of Joey Ramone)’, stylistically similar to the group’s recent TV commercial for iTunes, has been released to mark the physical release of the album, which went into stores in an expanded version on Monday (October 13). Scroll down to watch it.

Post by U2.