As of this summer, the UK singles chart will now include video streaming figures.
As announced by the Official Charts Company, streaming and downloading of videos and official audio clips on platforms such as Youtube will now count towards official singles chart placings as of July 6, 2018. This comes as Apple Music and Spotify will be rolling out new video platforms, and Youtube’s recent announcement of new Music and Premium services.
However, free ad-funded streams will not count as much to those from paid-for subscriptions. Officials say that 100 streams from subscriptions will equate to one sale, will that would take 600 “free” streams. This new 1/6 balance will be applied to both video and audio as of next month.
After it was revealed that Dua Lipa has most streamed video by a female artist after ‘New Rules’ racked up 60million streams in the UK alone (and a record-breaking 1billion+ Youtube views worldwide), the singer welcomed the new Official Charts announcement.
“These changes mean that the charts will now reflect even more of your buying, listening and watching than ever before,” she said. ”
Years & Years’ frontman Olly Alexander added: “For artists like us it’s a great thing. Videos give us a chance to make a statement and it’s great if that is taken into account in the Official Singles Chart.
When I think about our music I think about it visually too – it’s another opportunity to get our message across.”
“This is a significant step for the UK and ensures The Official Chart continues to be the most comprehensive and trusted chart in the UK, bar none,” said Official Charts Company chief executive, Martin Talbot. “Consumption of recorded music via more than 15,000 retailers, download stores and streaming services of all kinds contribute to the weekly chart countdown.”
He added: “In the modern era, artists are increasingly multi-faceted creators, with a highly developed visual sense running in parallel with their music. The addition of video ensures that the Official Singles Chart reflects the creativity of the artist in the broadest way possible – and music fans’ engagement with that vision.”