The track is a stand-alone single, and when it aired in May was the first new material from the band, who are fronted by Ruban Nielson, following the release of their ‘Multi-Love’ album last year.
The video features dancers Kiani del Valle and Derek Schiesel, and was directed by del Valle and James Lees. Speaking about the video in a press release, director, dancer, and choreographer, del Valle said: “With ‘First World Problem’, I aimed to create a dialogue between both art forms. I wanted the video to be the response to Ruban’s lyrics and musical melodies rather than showing literally what the song is saying.
“There are always two sides to one story and the video piece is her side of the story. I am a heavy fan of silent films and how unspoken language could add a second layer to the one we speak. The directorial collaboration with James Lees came really organically as we have been planning for a while to do something together.
“James is really good at storytelling and has a great eye, while I am more abstract and conceptual. Producer Jason Baum was the key element of magic, making everything happen gracefully.”
Earlier this year Nielson apologised for an alleged transphobic joke about Caitlyn Jenner. The former athlete and reality TV star, who transitioned from male to female last year, made headlines by endorsing Republican Presidential candidate Ted Cruz, despite admitting that the politician is “probably one of the worst ones when it comes to trans issues”.
Responding to the news, Nielson poked fun at Jenner online, writing: “How’s it hanging, Bruce?” He later defended his comments by claiming that Jenner doesn’t “give a fuck about the LGBT community”, and saying, “I’m just angry about America, leave me alone. You’re more problematic than me.”