Usher to be accompanied by hologram-style digital dancers at London show

Fans can create avatars which will dance onstage during the webcast gig

Usher is set to be accompanied by digital backing dancers at his show at London’s Hammersmith Apollo on June 11.

The digital dancers will appear in the form of avatars created by fans watching the webcast of the gig at home. The show’s director Hamish Hamilton, who was also behind Madonna‘s 2012 Super Bowl half-time show and concerts by U2, said to the New York Times: “Literally, people will be able to create their own avatar and have it dance on the screen with Usher.”

The digital dancers will appear when Usher plays the track ‘Scream’. The show will be webcast on June 11 via YouTube and the avatars are being created by Moment Factory, a multimedia company based in Montreal. “We know that the principles work – now we have to ensure that we can create this in a way that is live and interactive,” said Hamilton. “There are literally people at computer programs all around the world as we speak, trying to work out the way of doing it.”


Usher recently announced details of his new album ‘Looking 4 Myself’. The album is his seventh full-length effort and features collaborations with N.E.R.D‘s Pharrell Williams, Rick Ross and Empire Of The Sun‘s Luke Steele.

Speaking to NME previously about the album, the rapper said he’d been inspired to do something different by visiting Coachella Festival in California. He said: “Empire Of The Sun I thought, ‘Man what an incredible sound’, there was something just fresh about it. And when we started working on ‘Looking 4 Myself’ – in fact, the week that I wrote and produced the record, it was right after we’d come back from Coachella. And having gone to Coachella in California, it really kind of gave us an opportunity to have a restart, because that was certainly a different experience for me.”

You can hear the album’s lead-off single ‘Climax’ below as well as watching Dry The River covering the track.


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