Song accompanied by interactive video that allows viewers to look into the eyes of unarmed victims of gun crime
Usher and Nas have revealed new song ‘Chains’, a track designed to raise awareness for the victims of racial injustice and police brutality.
The US artists have worked with Bibi Bourelly on the track which is accompanied by an interactive experience named ‘Don’t Look Away’.
The innovative technology uses a camera with facial recognition technology to allow viewers to look into the eyes of the unarmed victims and control the video stream. The song stops playing immediately if the viewer turns away. A link can be found in Usher’s tweet below with Google Chrome reccomended as the best browser for the experience.
“In writing this song, I was motivated by the events involving prejudicial injustice that are still happening today,” Usher said in a statement. “The reality is that racial bigotry diminishes the lives of too many people in our country. We have to come together as a country to solve these problems and this is one way I can contribute.”
Usher will perform ‘Chains’ for the first time at the TIDAL X: 1020 concert in Brooklyn this month.
Beyoncé, Prince, Usher, Nicki Minaj, Lil Wayne and Jay Z himself will take part in an all-star concert due to take place at the Barclays Center in Brooklyn on October 20.
Other artists confirmed for the gig include Lil Wayne, TI., Fabolous, Damien Marley, Indochine, Thomas Rhett, DJ Cipha Sounds, DJ Reflex as well as newer artists Alessia Cara, Bas, Benjamin Booker, Flatbush Zombies, and Justine Skye.
All funds collected from ticket sales will be administered by New World Foundation on behalf of Tidal, who will match 100 per cent of all net gross proceeds during pre-sale period. The gig will be streamed on Tidal, with both account holders and non-users able to watch from home.