Apple secure Radiohead and Adele music as indie labels agree to streaming licensing deal

The tech giant's new streaming service will launch on June 30

Apple‘s new streaming service Apple Music has secured the music of artists such as Adele, Radiohead and Bon Iver after agreeing a licensing deal with a number of indie labels.

Apple announced the new service at its developers’ conference in San Francisco earlier this month (June 8). The features of Apple Music will include on-demand streaming, 24/7 radio station Beats 1, and social networking that allows artists to connect with their fans. The service will launch on June 30.

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Having previously attracting criticism for its policy of not paying musicians, producers, songwriters or rights holders during a three-month free trial offered to listeners, the tech giant recently made a U-turn on its royalty scheme following an open letter from Taylor Swift. The company later confirmed that it will be compensating artists during the trial.

Now, Alison Wenham from the Worldwide Independent Network (WIN) has confirmed that a number of the world’s biggest indie labels have agreed to a new deal with Apple.

Wenham wrote: “I am pleased to say that Apple has made a decision to pay for all usage of Apple Music under the free trials on a per-play basis, as well as to modify a number of other terms that members had been communicating directly with Apple about. With these changes, we are happy to support and endorse the deal.”

The statement continued: “Apple has a long standing, deep rooted relationship with the music community and has always helped ensure artists get paid for their work. We think Apple Music provides artists with a business model that’s good for the long term and we look forward to its launch on June 30.”

Martin Mills, the founder of Beggars Group, added: “Over the last few days we have had increasingly fruitful discussions with Apple. We are now delighted to say that we are happy to endorse the deal with Apple Music as it now stands, and look forward to being a big part of a very exciting future.”

Beggars Group consists of labels 4AD, Rough Trade, Matador and XL Recordings. Its roster includes Adele, Radiohead, The National, Bon Iver, The Horrors, Vampire Weekend and more.

Secretly Group (comprising of Secretly Canadian, Jagjaguwar, Dead Oceans and The Numero Group) and distributers PIAS have also agreed to the Apple deal.