'Ultimate DJ' winner will get a headline spot at a major electronic music festival and be offered a record contract with Ultra Records and Sony Music
Simon Cowell‘s dance music TV talent show will launch in spring 2016, it has been revealed.
News of Ultimate DJ‘s air date was confirmed by co-producer and Ultra Music founder Patrick Moxey during an interview with Pete Tong at IMS in Ibiza. Speaking about the project, Moxey said the show would “give a massive global platform for new and emerging artists. When you think about the underground music that Ultra started with 20 years ago, and how it’s now become a global lifestyle phenomenon today, to me, this is the next step in the evolution of this phenomenon.”
Music Week reports that Moxey continued by saying the show will “take contestants, people with fantastic talent, and put them out to a mass audience. It really made sense to team up with Simon Cowell, Yahoo and Hamish Hamilton, who is probably the top entertainment director in Hollywood at the moment.”
On Cowell he added: “In his own way, [Cowell] is an incredibly creative man. When it comes to the show, he wants it to be respectful of the space and he wants us to have the most edgy and the best artists. It’s the same way you would approach trying to have great singers, we’re going to have great electronic artists involved in the show.”
DJ Steve Aoki will reportedly act as a judge on the show, which will be broadcast online via Yahoo’s live streaming service, Yahoo Live. Viewers will be able to vote for their favourite contestants via Tumblr. The winning DJ will get a headline spot at a major electronic music festival and will be offered a record contract with Ultra Records and Sony Music.
As Variety reports, Yahoo chief marketing officer Kathy Savitt described the show as “very much like the World Cup of EDM — country against country, DJ against DJ, fanbase against fanbase.”
Cowell was previously due to work on the show with production group Overbrook, which is owned by actor Will Smith and his wife Jada Pinkett-Smith. However, the original idea was shelved in 2012.
Fatboy Slim previously claimed that the idea failed because figures within the dance music industry told him to “fuck off”. He said: “Simon Cowell was talking about doing a show and everyone in the business, he kind of started approaching us, and we were like, ‘Fuck off, no – that’s a terrible idea!’ That’s the good thing about dance music; it grows organically through drunk people late at night coming up with stupid ideas. It’s not something that can be scripted or transported into a TV studio.”