Florence + The Machine, Disclosure, One Direction and Pharrell to headline Apple Music Festival

Rebranded edition of the iTunes Festival to run for 10 nights

Apple has announced the first acts for the inaugural Apple Music Festival, a relaunched version of its long-running iTunes Festival in London.

The Apple Music Festival will take place over ten nights from September 19 to September 28 at London’s Roundhouse, with a headline act and support appearing at each leg of the event series.

Confirmed today (August 18) are the first set of headliners: Pharrell Williams, One Direction, Florence And The Machine and Disclosure. More acts will be announced shortly.

“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services, of the news.

“The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

Disclosure’s gig will take place on September 25, the same day that the duo release their second album ‘Caracal’.

“We’re super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favourite venues in London,” the electronic duo said in a press release. “It’s also the day our album’s released so that makes it extra special!”

NMEPress

The original iTunes Festival launched in 2007, previously hosting shows from the likes of Adele, Coldplay, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Muse, Paul McCartney and more.

The launch of the Apple Music Festival follows that of the tech company’s new music streaming service of the same name.