James Bay wins BRITs Critics’ Choice Award 2015

Singer-songwriter follows in the footsteps of 2014 winner Sam Smith

James Bay has been announced as the winner of the BRIT Awards 2015 Critics’ Choice Award.

Bay will receive his prize at the ‘BRITs are coming’ nominations show ahead of next year’s ceremony, which will be presented by Ant and Dec (right) and takes place on February 25, 2015 at London’s O2 Arena.

The nominations will be announced on January 15 in a televised ceremony which will include performances by FKA Twigs and Clean Bandit.


James Bay, 24, (Pictured above) hails from Hitchin and released his previous EP ‘Hold Back The River’ earlier this month. He was nominated for the Critics’ Choice Award alongside Years & Years and George the Poet.

In a statement announcing his win, Bay said: “I’m pretty speechless. After all the years I’ve spent watching the BRITs and even after this year; watching my fan base grow so much, I never ‎thought I’d actually be getting an award myself. And what a huge honour to be following the incredible artists who’ve won before! I’m really chuffed, thank you to everyone who has supported me.”

The nominees are decided by a panel of industry experts. Candidates are eligible for inclusion if they are signed to a record label and will release their debut album in 2015.

The category was introduced in 2008 when it was awarded to Adele. Since then, winners of the title have included Florence & The Machine, Jessie J and, most recently, Sam Smith.

Past Critics’ Choice Winners:

2008 – Adele
2009 – Florence & The Machine
2010 – Ellie Goulding
2011 – Jessie J
2012 – Emeli Sandé
2013 – Tom Odell
2014 – Sam Smith
2015 – James Bay