Ella Eyre announced as new face of Emporio Armani Diamonds perfume

Rudimental collaborator also reveals how she manages to keep in shape

Ella Eyre has been announced as the new face of Emporio Armani Diamonds.

The Rudimental collaborator and solo artist follows in the footsteps of Beyonce in fronting the latest campaign for the fragrance after being singled out by the brand’s founder Giorgio Armani for her ”style and personality”.

She told the Daily Mirror: ”I’ve known for a while but I haven’t been able to tell anybody.


”Giorgio Armani himself approached me as he liked my style and personality. We went for sushi at Nobu, it was really exciting.

”I wasn’t nervous about what to wear because the people kitted me out in their clothes.”

Ella recently signed to agency Models 1.

She added: ”I’ve just turned 21 and I know that’s not old, but I’m becoming more aware of my body and how I want to maintain it and look after myself in general.

”Now I don’t eat meat and I only eat fish. I eat well and work out loads. I’ve got a personal trainer and me and my band on tour train quite a lot.

”I always take make-up off when I go to bed and I’ve been drinking loads of water – loads more than I used to. You see the difference when you start to get healthy.”


The singer is currently working on her debut album ‘Feline’ which is due for release in August.

She is among a host of artists lined up to play a series of gigs at Thorpe Park this summer.