More people want digital music for Christmas, survey finds

A quarter of people surveyed by BPI would be happy to receive music not in physical format

A new survey has revealed that a majority people would like to receive music as a gift this Christmas with around a quarter of people now happy to receive that music in digital form.

A survey of over 2,000 consumers by the BPI, the trade body which represents the music industry, also found that nearly half of all music-related gifts are given at Christmas

The rise in people wanting to receive music gifts in digital form stands at 25 per cent, up from nearer to 10 per cent in 2011. Breaking this statistic down, 19 per cent would prefer download credits, such as an iTunes voucher, while a further six per cent said they would be happy to receive a subscription to music streaming services such as Spotify.

These figures also vary between age groups with 55 per cent of 15-19 year olds preferring digital to physical and that same figure rising to 58 per cent for 20-24 year olds.

Despite the rise in digital’s popularity, a majority of those surveyed still prefer a CD album (57 per cent), vinyl LP (seven per cent) or a record token (59 per cent – for online and high street stores combined).

When asked if they would like to receive music as a gift, 62 per cent of the people surveyed said that they would. The figure is higher among female respondents (65 per cent), while the 35-44 year group most valued it as a gift – 66 per cent.

BPI’s Gennaro Castaldo comments: “Music clearly remains one the gift that’s we most value receiving, especially at Christmas. However, while CDs still remain popular gift items, it’s interesting that more of us are now happy to receive our gifts in digital form either as download vouchers or as subscriptions to streaming services. There was a time not so long ago when we wanted our music gifts in physical form that we could unwrap, but that seems to be gradually changing, especially among teenagers and people in their early twenties.”