Images of the Reading branch of Tesco filled with crates of lager and the salad aisle packed with bottles of Jagermeister have circulated online as the town gears up for the festival, which begins on Friday (August 22).
Reading residents have posted the images online as the 90,000 ticket holders for this year’s event start arriving.
“The store is chaos during the festival, and if it’s wet, it gets really trashed too,” Reading resident Timothy Jeffcoat told The Independent, claiming that the potato shelf was now home to vodka bottles.
A spokesperson for Tesco told NME that it was only the promotional section of the fresh produce aisle that had been stocked up with alcohol and that it was good business sense to provide products required by the festival-goers at its Reading stores such as alcohol, water and camping equipment.
“During the festival we expect to see 35,000 people a day coming through the store, and yes, we expect some of them will want to buy alcohol,” a Tesco spokesperson said. “This is the biggest weekend of the year for our Reading West store – bigger than Christmas – and we work really hard to make sure festival-goers can get everything they need, including food, wellies and even tents. Believe it or not some people do come to the festival without a tent.”
Paramore, Queens Of The Stone Age, Arctic Monkeys and Blink-182 will headline Reading and Leeds Festivals 2014, which take place between August 22-24. It will be both Queens Of The Stone Age and Paramore’s only UK festival appearances of the summer.