A survey found that people tend to borrow someone else's paid subscription
A new survey has found that only 14 per cent of the UK pays for streaming music.
A total of 15,000 people were sampled by Kantar Worldpanel Entertainment for the study, which found that one in ten people borrowed another person’s paid subscription rather than pay for their own.
According to MusicWeek, Spotify is the most popular music streaming service with 62 per cent of those surveyed using it.
CDs are apparently more popular than paid streaming services, with 23 per cent of people saying they still bought them. Respondents who said this were mostly aged 40 or above, however.
KWE’s Fiona Keenan said: “Shoppers have come back to the CD this year, with almost a quarter of the population buying CD albums.”
She continued: “Yet while there are still CD fans who buy frequently, at the other end of the spectrum is the type of consumer that’s only drawn to the biggest releases.
“36 per cent of those who bought Adele’s ’25’ on CD in its first month of release hadn’t bought a single physical album in the year prior.”