The Brit Awards was watched by as many as 6.5 million viewers on Wednesday (February 20) – its biggest TV audience in over a decade.
The ITV1 coverage of the ceremony, which was presented by James Corden, attracted an average of 6.51 viewers between 8pm and 10.15pm – accounting for a 27.8 per cent share of the audience, which peaked at 7.5 million for five-minutes, according to The Guardian.
The figure was up on the 6.2 million viewers who tunes in to watch the show in 2012, accounting for 25.3 per cent of viewers. It was also the biggest ratings pull since 7.3 million viewers in 2003 watched the likes of Avril Lavigne, Coldplay, Sugababes and Blue perform, along with Justin Timberlake duetting with Kylie Minogue.
Ratings of the awards hit an all-time low in 2006 with just 4.6 million viewers. Chris Evans presented the show, which saw performances from KT Tunstall, Coldplay, James Blunt, Kanye West, Paul Weller and Prince. Coldplay picked up two gongs on the night, while Kaiser Chiefs picked up three. Arctic Monkeys picked up Best British Breakthrough Act and Green Day scored Best International Album.
Meanwhile, the Official Charts Company have announced a huge sales lift in artists appearing in Wednesday’s show. Just two hours after the event had finished, double Brit winner Ben Howard, who was relatively unknown until his win, saw his album ‘Every Kingdom’ shoot from Number 46 to Number 9 on the Official Albums chart, with sales surging 320 per cent overnight. On Amazon alone, his album sales rose by a staggering 4,600 per cent overnight.
Frank Ocean saw a 136 per cent sales surge on his debut LP ‘Channel Orange’ while Mumford & Son’s ‘Babel’ saw a 110 per cent increase in sales. “As well as picking up two awards, Ben Howard and Emeli Sandé were the clear winners from the BRITs sales impact overnight,” said Official Charts Company Managing Director Martin Talbot. “The fact that Howard’s album quadrupled its sales is remarkable given that that only two hours’ worth of post-awards sales count towards today’s numbers – but it was also a great night for sales for Frank Ocean, Mumford & Sons, Muse and Taylor Swift.”