‘The X Factor’ final scores lowest viewing figures since 2004

Sam Bailey crowned winner at ITV show receives 9.75m viewers

This year’s X Factor final saw a record low number of people tune in to watch Sam Bailey be crowned the winner.

Just 8.5m people watched the first half of the final on Saturday night (December 14) in which Bailey performed a duet with X Factor judge Nicole Scherzinger, while fellow contestant Luke Friend was eliminated after polling less votes than Bailey and eventual runner-up Nicholas McDonald. The viewing figures improved for Sunday, with 11.5m tuning in for the final result, but the show still only managed an average of 9.75m overall.

The Independent reports that the figures include the combination of viewers watching live as well as on ITV+1, and represent the lowest for an X Factor final since its launch year in 2004 when 8.1m watched Steve Brookstein take the inaugural title.


In 2010, 14.1m people watched as Matt Cardle was crowned winner ahead of One Direction and Cher Lloyd. The continued popularity of Strictly Come Dancing affected the show’s viewing figures, with the BBC programme scoring 9.9m viewers at its peak on Saturday night.

High profile live performances from Elton John, One Direction, Katy Perry and Tom Odell could not save the ITV show from scoring its lowest ratings since 2005. The 2013 figures are also down by one million compared to 2012, when James Arthur won.

The Killers were also guest performers on The X Factor final on Saturday (December 15). The Las Vegas group played hit tracks ‘Human’ and ‘Mr Brightside’ during the live final at Wembley Arena in London.


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