RAJAR figures show fall in listeners for Radio 1, 2 and 6 Music
Nick Grimshaw‘s Radio 1 Breakfast Show has lost 300,000 listeners in the past three months, it has been confirmed.
The weekday day morning show received an average of 5.58 million listeners per week in the three months to October 24, RAJAR figures released today (October 24) confirmed. This brings Grimshaw’s figure down from the previous quarter and 1.12m listeners below the figures his predecessor, Chris Moyles, brought in at the end of his reign as Breakfast Show host.
Grimshaw’s number of listeners increased to just under 5.9m listeners per week between the months of April and June this year. Around 70 per cent of Grimshaw’s new listeners are in the 15-24 age bracket, with the average Radio 1 listener age now estimated to be 32.
Ben Cooper, Controller BBC Radio 1 & 1Xtra said: “After the biggest set of changes to Radio 1 for a generation, we’re really happy that the Breakfast Show sounds fresher, younger and more vibrant than ever and as a result 833,000 of the show’s ’30 and over’ listeners have moved on to other stations.”
Other figures to emerge from the RAJAR figures include the fact that Radio 1’s average audience has fallen by nearly two percent in the last quarter and now has an average audience of 10.8 million per week. Radio 2’s breakfast host Chris Evans also lost listeners, but is still the nation’s most popular DJ in the morning. BBC 6 Music further suffered mixed fortunes with an average of 1.73 million listeners bringing them down 3.4 percent quarter-on-quarter but maintaining a year-on-year increase of 6.9 percent
Grimshaw took over the prestigious role from Chris Moyles in September 2012, and made headlines this year when Robbie Williams called him a “bastard” for refusing to play his single ‘Candy’.