At $9.99 per month it'll compete with Apple Music and Spotify
Claims have emerged that Amazon intends to launch a stand-alone music streaming service, to run separately from their current Prime service.
The Guardian have reported that sources have said Amazon believe a “comprehensive music service is important to its bid to be a one-stop shop for content and goods”.
While Amazon Prime subscribers have access to a modest selection of music to stream, this new service will offer a “competitive catalogue” that will rival those of Spotify, Apple Music and Tidal, each of which have 30 million, 13 million and 3 million paying subscribers, respectively.
Earlier this year Amazon launched a stand-alone video streaming service called Amazon Video in the US for $8.99/m, that takes the video side of Amazon Prime independent. Were this new music streaming venture to materialise, it would undoubtedly run in the same way, reportedly for $9.99/m.
Internet entrepreneur and co-creator of Apple’s Music Group, David Pakman, said that a music streaming service from Amazon “might take a little oxygen out of Apple’s potential pool of paying users”.
Last March Jay Z launched the artist-owned music streaming service Tidal, which he bought from the Norway-based media technology corporation Aspiro. Alicia Keys, one of Tidal’s signees, said at the time: “Our goal is simple – we want to create a better service and experience for the user and the artist.”
But since then it’s not been plain sailing for the company. A month after launching Tidal dropped out of the top 700 apps downloaded from the iTunes Store and it has been criticised by numerous musicians – including Mumford & Sons and Ben Gibbard – for only favouring mainstream acts.
Then in February of this year it was announced that Samsung may buy out Tidal. Jay Z bought the company for £40.4m ($56m), but Tidal is reported to have had difficulty in paying royalty bills on time.