Twitter #Music, the music discovery service launched by Twitter in 2013, is to close next month (April).
The service was designed to enable users able to keep a close track on the bands and artists being discussed on the social network with tracks recommended to users based on who they follow with songs being steamed directly via iTunes, Spotify and Rdio.
However, the app failed to take off and was removed from the iOS app store last night (March 21). A tweet from Twitter Music confirmed the app will cease to function from April 18, exactly one year since its launch. However, Twitter outlined its plan to continue experimenting with music based content.
We continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter.
— Twitter Music (@TwitterMusic) March 21, 2014
Speaking prior to #Music’s launch in 2013, Stephen Philips of Twitter was optimistic of the services chances, stating that half of all network’s users follow at least one musician. However, the founder of the app, Kevin Thau, left the company one week after it launched.
Twitter acquired music discovery service We Are Hunted prior to launching #Music.