Google undercuts Spotify as it launches music streaming service in the UK today (August 8)

Google Play Music All Access offers new users access at a discount price £2 cheaper than its biggest rival

Google Play Music All Access – an online streaming service to rival Spotify – has launched in the UK today (August 8).

Unlike Spotify and many other rivals like Xbox Music and Deezer, Google’s streaming service will have no cost-free option. Instead, it will be available at a flat rate of £9.99 a month, or £7.99 a month for users who sign up before September 15.

Google Play Music All Access has already launched in the US, Australia and New Zealand, and arrives in several other European nations today including Ireland, France, Portugal and Spain.

Like its competitors, the service offers access to a massive catalogue of tracks from both major and independent labels, and has apps for smartphones and tablets as well as its own website. Additionally, All Access users will also be able to store and play up to 20,000 songs from their existing digital music collection alongside tracks from the All Access vault, which is seen as a key distinguishing feature for the service.

“With today’s launch, Google Play moves one step closer to your ultimate digital entertainment destination, where you can find, enjoy and share your favourite apps, games, books, movies, magazines, TV shows and music on your Android phone or tablet,” Paul Joyce, Google Play Music’s product manager, said in a press statement.