Promoter says Tinder has ‘destroyed live music’ as people go online to meet potential partners

Facebook post goes viral about the possible impact on the live music and clubbing scene

An Australian live-music promoter has sparked a debate about the possible influence of dating app Tinder on the recent downfall of the live-music scene.

It was recently reported that almost half of the UK’s nightclubs have shut down in the past 10 years, with live venues and clubs in Australia also suffering. PwC Legal recently estimated that the growth of the live-music industry in the country over the next five years will be less than inflation.

Now the owner of Cherry Bar, a night spot on AC/DC Lane in Melbourne, Australia recently posted a message to the social-networking site which has since gone viral.

James Young recounted a discussion he had with another Melbourne promoter where they were “discussing the fact that 2015 was a tough year”.

Young says that the individual “posed a theory I had never heard before” that “Tinder has destroyed the live-music and pub scene”.


“This is how young people ‘pick up’ these days,” Young says his fellow promoter argued. “They’re not going out to clubs and pubs to pick up any more. They’re just picking up their phones. Tinder is killing off clubs and pubs all over Melbourne and Australia. And when they take their dates out for the first time, they try to impress them with some chic-dining experience, rather than a rowdy live-music experience.

He continued: “I’m telling you, Tinder has a lot to answer for. It’s bleak out there for club owners. These are dark and challenging times. We need to get young people off their phones and back into our bars to actually socialise or we’re all going to go out of business.”

Electronic duo 2manydjs recently commented on the demise of UK clubs, explaining that sound restrictions, “cutting corners” and the rise of “demigod” DJs are partly to blame.

“There are a lot of shitty clubs,” David Dewaele wrote in a guest blog post for NME.

“Clubs are closing down worldwide, and part of it is because of the restrictions being placed on them. In Switzerland, the volume limit in clubs is 99dB, which, if you were to turn the music down and just have people talking, that’s already maybe 96dB, 97dB. There’s some insane sound levels going on in Europe. Obviously the best ones will find a way around it, but the sound police are gradually taking fun away from kids.”

“I have noticed one thing in the past 15 years that we’ve been coming to the UK, which is that in the beginning the sound was super important,” he continued.

“It feels like that’s something that’s been gradually lost in the UK. A lot of clubs would open and, to me, it would be less about the experience of hearing music. It felt like they were cutting corners. A lot of small clubs are really cool, but it’s not necessarily about being drenched in music.

“That whole demigod DJ thing has gone absolutely nuts, too, but I don’t see it dying any time in the next year or so. People are loving it, they can’t get enough of it and it’s just weird. It’s really odd.”