Billboard confirms Urban Outfitters’ claim to be world’s biggest vinyl retailer is false

Amazon is confirmed as actually holding the title

Music sales authority Billboard have confirmed that Urban Outfitters’ recent claim to be the world’s number one vinyl retailer is false.

Last week, it was reported that the high street fashion and lifestyle chain had deemed themselves to be the biggest vinyl sellers in the world, with the company’s chief administrative officer Calvin Hollinger quoted as saying: “Music is very, very important to the Urban customer… in fact, we are the world’s number one vinyl seller.”

Now, Billboard have come out and confirmed this to be untrue.

According to a survey conducted to verify Urban Outfitters’ claim, results have shown that Amazon actually holds the title of the world’s biggest vinyl seller.

The results of the survey, as reported by, showed that Amazon held a 12.3% share of the market in America compared to Urban Outfitters’ 8.1%. And while the survey was only conducted in the U.S., they concluded that Amazon’s larger music presence internationally was enough to maintain this lead.

This summer Jack White’s ‘Lazaretto’ became the biggest-selling vinyl album for 20 years. White’s second solo album was released in June and by August had sold 60,000 vinyl copies, making it not just the biggest-selling vinyl album of the year, but the biggest-selling since Pearl Jam’s ‘Vitalogy’ was released in 1994. The 60,000 sales accounted for around a quarter of the album’s total sales figure.