Adverts are also being introduced to the site
SoundCloud are launching streaming subscription services in the UK, after introducing one in the US earlier this year. They’ll also be featuring advertising on the site.
SoundCloud will soon feature audio ads, promoted tracks, creator partnerships as well as a deal with Global Radio, the UK’s biggest commercial radio group, for its DAX audio exchange to sell ads across the SoundCloud service.
The SoundCloud Go service is priced at £9.99 a month and will allow users to opt out of receiving adverts as well as accessing a catalogue of music, offline listening and more.
With 175 million users worldwide, SoundCloud claim to be the second biggest streaming service in the world after YouTube.
Spotify currently holds 30 million subscribers to their streaming service, with Apple acquiring over 11 million. Speaking in a press release, SoundCloud’s chief revenue officer Alison Moore said said of the new initiative:
“The introduction of advertising forms a cornerstone of our commitment to the interest of our creator community. Each time an ad is heard in SoundCloud, an artist will get paid, and help to ensure the free offering remains available alongside the premium option.”
At the end of last year, SoundCloud agreed a deal with PRS for Music, after settling a lawsuit over songwriters not getting royalties for music used on the site. SoundCloud Go services in the UK and Ireland are available now.