Twitter has bought music service We Are Hunted – a San Fransisco based site that tracks the most popular songs across the Internet and social media.
According to Billboard, We Are Hunted had been working on Twitter’s music app, which is reported to be launching at this weekend’s Coachella festival. Twitter announced that it would be launching the app in March, which is designed to help people find new music.
A statement on We Are Hunted today (April 12) reads: “While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team. There’s no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can’t wait to share what we’ve been working on at Twitter.”
The statement continues answering the questions: “What are you working on at Twitter? We wish we could say but we’re not yet ready to talk about it. You’ll hear more from us when we are” and “What will happen to my We Are Hunted account? We are shutting down wearehunted.com, so your account will be shut down as well.”
Twitter’s venture into music has the potential to create the most popular music app in the world. As Billboard notes, it hit 200 million active users in December and has over 500 million registered users worldwide. Music identification apps Shazam and SoundHound have more than 300 million and 130 million registered users, respectively. Spotify totaled 15 million users worldwide last October, while Pandora had 150 million registered users.