Attendees of New York’s Electric Zoo festival are this year required to watch an anti-drugs video before their wristband is activated.
Consequence of Sound reports that every ticket holder has to watch the health and safety video, which warns of the dangers of ‘Molly’ (MDMA), before their computer activated wristband for the electronic music event will work.
“The campaign is intended to make fans think about the potential negative consequences of ‘dropping’ Molly and to avoid those risks,” says a press release. Last year two people overdosed and died at the festival and the final day of the event was cancelled.
The festival will take place from August 29-31 at Randall’s Island Park in New York. Chase & Status, David Guetta, Gorgon City, Jamie XX, Pete Tong and Sub Focus are all set to perform.
There have been a number of suspected drug-related deaths at festivals across North America this summer, including two at Mad Decent Block Party, co-founded by DJ/producer Diplo, at Merriweather Post Pavilion in Columbia on Friday (August 1) and two more at Toronto’s Veld festival on Sunday (August 3).