A poem by Tupac Shakur has been used to soundtrack a new Ford advert.
In the ad, which you can watch below, actor Andre Royo, who plays Bubbles in the US drama The Wire sculpts a breezeblock of chalk into a Ford Fusion over a voiceover featuring the words from Tupac’s poem ‘The Rose That Grew From Concrete’.
The poem featured on an album of the same name in 2000 on which celebrities including Lethal Weapon star Danny Glover, Mos Def, Russell Simmons and Quincy Jones all took it in turns to read poetry by the late rapper.
Tupac – who was shot dead in Las Vegas in 1996 – appeared at this year’s Coachella Festival in hologram form alongside Snoop Dogg. The hologram of Tupac addressed the crowd and performed ‘2 Of Americaz Most Wanted’.
In October last year, an ex-LAPD detective claimed that P Diddy and Suge Knight ordered the murders of rappers Biggie Smalls and Tupac Shakur. Responding to the accusations, however, Diddy said: “This story is pure fiction and completely ridiculous.”