BBC Sound Of 2012 list is ‘completely meaningless’, says Association of Independent Music chairman

'I don't think it has very much to do with music,' says organisation head Alison Wenham

The chairman of the Association of Independent Music (AIM) has described the BBC Sound of 2012 longlist list as “completely meaningless”.

With this year’s longlist only featuring one act on an independent label – the band Friends, who are signed to Lucky Number – the organisation’s head Alison Wenham dismissed the poll’s relevance and influence.

“I think it’s very inconsequential because, even going back years, this list has not proven to be particularly accurate,” she told NME. “The independents will do what they do, and I’m not all that bothered about these sorts of polls.

“I don’t think it has very much to do with music, to be honest with you. They say 100 tastemakers put it together, but it essentially cannot be that those tastemakers manage to avoid an entire sector.”

She went on to say:

I think they’re completely meaningless. Brutally, this is a list of product placements for the year coming, and then something [else] will come along out of nowhere. That’s the glory of the unpredictability of our industry – and long may it reign.

The BBC announced the acts included in their Sound Of 2012 longlist earlier this week.

The annual poll is voted for by over 160 music journalists, commentators and tastemakers, and was won last year by Jessie J. It has been won in previous years by Ellie Goulding, Little Boots and Adele.

The winning act and a top five will be announced early in January. See for more details.

BBC Sound Of 2012 – a few thoughts

The BBC Sound of 2012 Longlist is as follows:

A$ap Rocky
Azealia Banks
Dot Rotten
Dry The River
Flux Pavillion
Frank Ocean
Jamie N Commons
Lianne La Havas
Michael Kiwanuka
Niki & The Dove
Ren Havrieu